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The potential of the Museum of prison for the development of the town Uničov
 Vanková, Tereza ; Černá, Jitka (advisor) ; Švéda, Michal (referee)
The diploma thesis analyses marketing of a tourist offer of the town Uničov with the focus on the crucial project - The Museum of prison. The main aim of the work is to show the potentail of this unique attractivity for the development of the town and at the same time a proposal of specific marketing measures for the year 2012. Firstly, basic tourist attractivities of the town Uničov are defined. A SWOT analysis of the town Uničov and marketing mix 5P are conducted. In the case of The Museum of prison, the SWOT analysis is also conducted and marketing mix 5P which is orientated towards the product from the view of visitors. In the conclusion, specific marketing meaasures are proposed. The diploma thesis will serve as a source for real elaboration of individual measures for subjects dealing with tourism of the town Uničov.
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